Address
Research Interests
Media discourse on war, peace, and popular culture. Public event media representation analysis. Framing in Journalism, strategy communication, and culture communication. Pragmatics of social and media communication
Nationality
Ukranian
Education
Kharkiv State University (since 1999 - V.N. Karazin Kharkiv National University), Ukraine, Specialist in Philology, Russian Language and Literature, Diploma in Etymology
Ph.D. program in Journalism. Faculty of Sociology, Department of Media and Communications, V. N. Karazin Kharkiv National University, Ukraine
Ph.D. in social communication and media studies. Dissertation Theme: “The Public Events Discourse in Ukrainian Media (1991-2021)”.: Institute of Journalism, Media and Social Communication, Jagiellonian University, Krakow, Poland
Work Experience and other Activities
Editor and Journalist in regional press “Kharkiv Courier” and “Telecurier,” Ukraine
TV-Editor and Reporter, TV Channel 7 (AO “Tonis Centre”), Kharkiv, Ukraine
Creative Director, Show Director and Scriptwriter. Event Agency «Dwa Towarischa” (“Two Comrades”), Kharkiv, Ukraine. I designed and organized around 1500 cultural and brand promotional corporate events for local and international companies
Head of working group and strategy consultant in “InclusiON Fest” supported by the Ukrainian Culture Foundation and Friedrich Ebert Foundation (Ukraine)
Senior Lecturer, Faculty of Sociology, Department of Media and Communications, V. N. Karazin Kharkiv National University, Ukraine. Courses: “Communicative Technologies”, “Media Communication Studies” in Journalism and Media Communication Bachelor program (Online); “Event management in Digital media”, in the “Audiovisual media and Digital Journalism” Master program, “Corporate and Professional Ethics” in the Master program “Economic Cybernetics”, “European Media Studies” in the Master program “Audiovisual Media in Digital for cross-disciplinary studies (Online).
Working group leader in the networking program for women activists “Ukraine: A needs-based Vision for Peace” in collaboration with the network PeaceWomen Across the Globe, Switzerland and Kharkiv Regional Foundation “Public Alternative”, Ukraine
Media Discourse and strategy communication analyst, NGO CAT-UA, Kyiv, Ukraine. Contributed to the development and information support in the conditions of the armed aggression of the Russian Federation against Ukraine
Most recent Publications
Zinenko, O. (2018). The Public Event Effect: Representations of the Social and Media Interaction. Journal of LNU, Journalism Series, 44: 260-269. http://dx.doi.org/10.30970/vjo.2018.44.9377 (in Ukrainian)
Zinenko, O. (2019). Decoding cultural frames: How Ukrainian mass media report about cultural public events. Intercultural Communication, 1(6), 215–227. https://doi.org/10.13166/inco/103411
Zinenko, O. (2019). Transformations of Cultural Public Event’s Message in the Ukrainian Mass Media. Journal of Modern Science, 42(3): 95-108. doi:10.13166/jms/112281
Yasenovska, M., & Zinenko, O. (2021). The Best Practices of Inclusion (in Ukrainian Museums). Friedrich Ebert Stiftung. Retrieved from https://library.fes.de/pdf-files/bueros/ukraine/17093.pdf
Zinenko, O. (2022). How to Draw Media Attention to Humanistic Values. Feminists Connecting for Peace. [Online]. pp. 23-27.
Zinenko, O *., Zakharchenko, A., Strochinska, Y., Machula, A., & Fursenko, M. (2023). The Mental Health Discourse in Social Media as a Factor of Information Resistance of Ukrainians. CEUR Workshop Proceedings, ISSN 1613-0073, p. 91-107
Zinenko, O. (2023). Science Advocacy During Wars and Crises. Science at Risk Blog. Retrieved from https://scienceatrisk.org/story/science-advocacy-during-wars-and-crises-olena-zinenkos-blog
Yasenovska, M., Zinenko, O., & Kormilets, K. (2023). Inclusion in Ukraine and Beyond Borders. Friedrich Ebert Stiftung, February 2023. Retrieved from https://library.fes.de/pdf-files/bueros/ukraine/20468.pdf
Zinenko, O. (2024). The Role of Popular Culture in Ukraine’s War Effort. ZOIS Spotlight. Retrieved from https://www.zois-berlin.de/en/publications/zois-spotlight/the-role-of-popular-culture-in-ukraines-war-effort
Zinenko, O., Galata S., Hrushetskyi B., Korytnikova N., Feia O. (2024). Science Advocacy in Danger. White Book. Retrieved from https://scienceatrisk.org/whitepaper/science-advocacy-at-risk
Zinenko, O., Galata S., Hrushetskyi B., Korytnikova N., Feia O. (2024). Science Advocacy in Danger. White Book. Retrieved from https://scienceatrisk.org/whitepaper/science-advocacy-at-risk
Zinenko, O.*, Yasenovska, M., Luzan, Y., Maksimtsova, Y., Koval, O., Machula, A., Zakharchenko, A.. (2024). Mediatization of Needs of People with Disabilities in War Discourse in Ukrainian Social Media. 3rd International Workshop on Social Communication and Information Activity in Digital Humanities (SCIA 2024), Vol-3851. https://ceur-ws.org/Vol-3851/
Zinenko, O. (2024). Voices along the way. Selection of women’s stories during the first year of the full-scale invasion in the Russian-Ukrainian war. Kharkiv: ACCA. 176 pp.
Languages
Ukrainian (native)
Russian (native)
English (fluent)
German (A2)
Polish (A2)
Latin
Old Greek
Old Slavic Grammar
Python (beginner)